Okay, so I’ve just been to Sainsburys’ supermarket to quickly get something to eat. Whilst I was there I thought I would just get some new deodorant – it’s quite warm at the moment and my current one is running out.

So I trundle up to the meager men’s toiletries section (not even a full aisle) and all they have are body sprays.

That’s it. Two brands at the most, but all body sprays.

So I enquire as to the whereabouts of the roll-ons (my preferred method of deodorising) only to receive the response “I guess they’ve taken them off the shelves because it’s summer”.

Hmm … for my money I would trust a roll-on in the heat. So I wander up to the women’s section and strangely all they have on offer are roll-ons! There are a few small sprays, but not deodorants.

So, as I meander around the other aisles looking for the kid’s favourite cereal (nowhere to be seen) I notice that the aisles, although well stocked, actually offer very little choice in the way of brands. Usually the own brands and the higher priced main named brands.

I wonder if this is deliberate marketing on the part of the supermarket (well, dur!) and whether this is the case across the country?

So, to my work colleagues and friends, I apologise for being a bit smelly at the moment … I’m purely a victim of circumstance.